From Chapter 15:
The "Tobacco Roll," either alone or in various combinations, was one of the commonest of early tobacconists' signs, and was in constant use for a couple of centuries. It may still be occasionally seen at the present time in the form of the "twist" with alternate brown or black and yellow coils, which up to quite a recent date was a tolerably frequent adornment of tobacconists' shops, but is now rare. This roll represented what was called spun or twist tobacco. Dekker, in James I's time, speaks of roll tobacco. The youngster who mimics the stage-gallants in Jonson's "Cynthia's Revels" as described in Chapter II (ante; page 31), says that he has "three sorts of tobacco in his pocket," which probably means that it was customary to mix for smoking purposes tobacco of the three usual kinds—roll (or pudding), leaf and cane. One would have thought that a representation of the tobacco plant itself would have been a more natural and comprehensive sign than one particular preparation of the herb, yet representations of the plant were rare, while those of the compressed tobacco known as pudding or roll in the form of a "Tobacco Roll," as described above, were very frequently used as signs.

From Chapter 3:
Taking tobacco was clearly an accomplishment to be studied seriously. Shift, a professor of the art in Jonson's play, puts up a bill in St. Paul's—the recognized centre for advertisements and commercial business of every kind—in which he offers to teach any young gentleman newly come into his inheritance, who wishes to be as exactly qualified as the best of the ordinary-hunting gallants are—"to entertain the most gentlemanlike use of tobacco; as first, to give it the most exquisite perfume; then to know all the delicate sweet forms for the assumption of it; as also the rare corollary and practice of the Cuban ebolition, euripus and whiff, which he shall receive, or take in here at London, and evaporate at Uxbridge, or farther, if it please him."

From Chapter 1:
King James, in his reference to the "first Author" of what he calls "this abuse," clearly had Sir Walter Raleigh in view, and it is Raleigh with whom in the popular mind the first pipe of tobacco smoked in England is usually associated. The tradition is crystallized in the story of the schoolboy who, being asked "What do you know about Sir Walter Raleigh?" replied: "Sir Walter Raleigh introduced tobacco into England, and when smoking it in this country said to his servant, 'Master Ridley, we are to-day lighting a candle in England which by God's blessing will never be put out'"!

From Chapter 1:
It may further be added that though the use of tobacco was known and practised on the continent of Europe for some time before smoking became common in England—it was taken to Spain from Mexico by a physician about 1560, and Jean Nicot about the same time sent tobacco seeds to France—yet such use was exclusively for medicinal purposes. The smoking of tobacco in England seems from the first to have been much more a matter of pleasure than of hygiene.